When Frozen was released back in 2013, it was far from a sure thing. The marketing was awkward and clunky, hiding the fact that it was a big, Broadway-style musical like the classics from the Disney Renaissance (instead it focused mostly on snuggly snowman Olaf) and its production, which began nearly 70 years earlier when Walt Disney spit-balled ideas for a semi-animated biographical film based on the life and work of Hans Christian Andersen, was incredibly difficult. When the movie became a genuine phenomenon, everyone was caught off guard, including retailers, which turned a talking Olaf plush …

from News – Collider https://ift.tt/2YoRoZp