Pirates of the Caribbean was never supposed to work. The film was born out of an initiative, started by former Disney CEO Michael Eisner, to mine the company’s many theme park attractions for potential movie franchises. It was already off to a wobbly start with Brian De Palma’s Mission to Mars and, er, The Country Bears. And pirate movies, of any kind, were seen as box office kryptonite, especially since the last big budget endeavor, 1995’s Cutthroat Island, bankrupted its studio and made the Guinness Book of World Records for the biggest flop. While in production, Disney …

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