The streaming service CBS All Access will be undergoing a pretty significant rebrand in 2021, and today ViacomCBS announced some of its sweeping changes. For one, the name CBS All Access will be gone. Instead, it’ll be called “Paramount+.” If you can’t beat ‘em, join ‘em I guess? Ever since Disney+ launched its own streaming service with the “Plus” moniker, Apple followed in its footsteps with Apple TV+, and now the “+” has become shorthand for a streaming service extension of an existing brand. HBO Max remains the cheese standing alone. Existing CBS All Access programming like the Star …

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